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Tour operators devise, arrange and promote, with the aim of subsequently selling, holiday and travel products to customers. This promotion is either done through travel agencies or direct to the customer by means of brochures or websites.

Responsibilities:

The typical tasks carried out on a daily basis by a tour operator include:

  • Providing general and specific advice about different travel destinations
  • Drawing up complicated travel itineraries and ensuring that all the needs of the customers are met
  • Making arrangements for transport, accommodation, tours, and activities
  • Contacting airlines, hotels, and ground transport companies such as coach operators to make suitable arrangements
  • Advising the customer about travel issues including required documentation and financial matters, such as appropriate exchange rates
  • Using the computer database to research information about fares and hotel ratings
  • Dealing with payments
  • Performing general administration tasks
  • Dealing with and documenting complaints in an efficient and diplomatic manner
  • Planning and advertising different promotions
  • Making alternative arrangements for customers who have had their trips interrupted by unforeseen issues
  • Evaluating customers’ holidays and issuing appropriate feedback forms
  • Every now and then, tour operators travel abroad for research purposes
  • Making presentations to travel groups
  • Creating and putting up displays at trade shows

Qualifications:

There are no specific requirements needed to become a tour operator. However, good GCSE or A level grades are likely to be viewed positively. More important though, if you do not have a degree or diploma, is work experience in the industry, good organisational skills, experience in a customer services role, and an interest in travel.

Many tour operators start out on Apprenticeships, which are provided by numerous outlets across the country but progression to management roles are unlikely by this route. Some individuals who are keen to become tour operators choose to complete a relevant degree or diploma course such as travel and tourism, hotel management, business studies, IT, marketing, or modern languages.

If graduates in other disciplines are keen to enter the industry they may be at an advantage if they take a pre-entry vocational qualification. One such qualification which is highly regarded in the industry is the Certificate in Travel (Tour Operators). Once in the industry, it is possible to study for the International Air Transportation Association exams

Desirable skills for a potential tour operator include:

  • Good interpersonal skills
  • Enthusiasm
  • The ability to work well as part of a team
  • The ability to cope under pressure
  • Good IT skills
  • Competent organisational skills
  • Flexibility
  • Confidence
  • Good sales skills, both over the telephone and face-to-face
  • A competent grasp of geography
  • Good oral and written skills

Experience:

No formal experience is needed before an application to a tour operator is submitted. However, any experience in the retail sector will be viewed positively by employers. If you have completed a customer care course or hold any qualification relevant to sales, this will provide a further boost to your application.

If you are still at school or studying for a degree or diploma, you could try to organise work experience during the vacation period. Contact your local tour operator and ask if they accept individuals for work experience or simply ask for the opportunity to shadow an employee.